Tag Archive: GAMES INDUSTRY

Feb 06

Breaking Down the THQ Breakup

It’s been quite a long time coming, but the slow death of long-standing publisher THQ is reaching its end. After initially attempting to sell the entirety of the company’s assets to Clearlake Capital, court orders eventually required THQ to split up its assets to individual bidders in an auction if the total amount raised exceeded …

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Permanent link to this article: http://nerdsontherocks.com/breaking-thq-breakup

Feb 02

Editorial: Why Rockstar Should Launch GTA V in July

It was only a few years ago that there was only one window in which to release an extremely high-profile, triple-A “killer-app” video game. You know, the kind of game that is not simply a game, but one of the games coming out that year. The kind that sells consoles and gets the “mainstream” occasional …

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Permanent link to this article: http://nerdsontherocks.com/editorial-rockstar-launch-gta-july

Mar 15

Guest Editorial: Marketing Beyond Your Brand

(This is part of our Guest Editorial service, the original article is taken from Jason’s Personal blog. Co-host of Dual Wielding.) Successful marketing is an incredibly useful tool to get consumers to buy your product, and the world of entertainment media is no exception to that rule. There are countless examples across all forms of …

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Permanent link to this article: http://nerdsontherocks.com/2268