Author: Trent Seely

What do you think of hype cycles? How long out should a product be announced? From a marketing point of you, hype cycles are a pretty novel concept. In very few industries can you...

Why do you think game releases dry up in the summer? Are there any type of games you would slot into the season? Ah, the summer drought. Any gamer worth his/her britches knows that...

“What do you think of reboots? What is the appropriate window for a reboot (time, quality of previous entries, etc)?” Reboots have become almost as prevalent in modern culture as sequels. Numerous IPs have...

“As a Silent Hill fan, what makes for good horror in a video game? Why are more developers shying away from it?” The easiest way to answer this question is to point out that...

“Can a sequel ruin the original material?” Every sequel and franchise starts with one good piece of media that has successfully garnered the attention of a dedicated group of fans. That first film, comic...

“What does the commercial failure of Battleship tell you?” The ‘commercial failure’ (it made less than half of its expected gross and just barely covered its production costs) of this bloated, big screen board...

“What does Nintendo need to win E3? What do you expect?” Allow me to make an extremely partisan statement: Nintendo will garner the most attention this year at E3. We already know that Nintendo...

“What does Microsoft need to win e3. What do you expect?” It’s difficult to gauge how excited we should be for Microsoft’s press conference at E3 this year. Unlike E3 2011 where new technology...

“What does Sony need to win e3. What do you expect?” Attending e3 is kind of like playing a game of cards; most companies go in assuming that their going to trump the competition...